Next start date:
June 3, 2024
Time to complete:
18 weeks, part-time
Live online classes:
9 hours per week
The digital marketing world changes constantly. With ASU Digital Marketing Boot Camp, you’ll become fluent in both the foundational practices and the latest platforms as you prepare to excel in this fast-paced field and stay ahead of the trends.
Demand for skilled digital marketers has dramatically increased. LinkedIn reported a 63% growth in marketing jobs in the first half of 2021, with 5 of the top 10 marketing job posts in the digital or media space.¹
Take your job-readiness to the next level. Gain valuable professional experience with a paid micro-internship while still enrolled in the boot camp program. These short-term, paid client assignments are made possible through our exclusive partnership with Parker Dewey, a platform pioneer in providing equitable access to micro-internships.
Take advantage of exclusive micro-internships and:
We’re committed to equipping you with the skills you need to make an impact, while also providing you with unparalleled support and resources before, during and after your boot camp.
Our Career Engagement Network will help you apply the tools and knowledge you have learned to advance your career. We will help you optimize your resume and LinkedIn profile, prepare for interviews and build a portfolio of relevant, real-world projects. You’ll also have access to free career resources throughout your professional life.
Our boot camp learners go on to work for some of the world’s top companies, including over 62% of the Fortune 100.
In 18 weeks, ASU Digital Marketing Boot Camp will prepare you with the comprehensive digital marketing skills you need to create and execute successful real-world marketing strategies, including search engine optimization (SEO), paid and organic social media, marketing analytics, audience building and display and pay-per-click advertising.
The hands-on curriculum is delivered through live, online classes and high-quality coursework. Our instructors are fully vetted by the university and offer 1-on-1 virtual guidance to learners throughout the program.
Get up to speed on essential marketing skills. This asynchronous module was designed for those coming to the course with no prior marketing experience, or those who would like a refresher on marketing fundamentals.
What you will learn:
Learn how digital marketing channels can work together to meet business goals, how to use data to guide campaigns and how to find the right strategy for different businesses.
What you will learn:
Learn how to design, manage, analyze, and optimize a website for searchability so that it can successfully support your campaigns and your customers.
What you will learn:
Want your new skills to get you noticed? Learn how to highlight your work, optimize your professional presence, and impress hiring managers. Pair it with career coaching sessions to stand out in the job market.
What you will learn:
By the time you’ve completed the boot camp, you will have mastered in-demand skills, built an impressive portfolio of projects using real-world tools and earned a valuable Professional Certificate from ASU Learning Enterprise.
This is a part-time, online program designed to accommodate professionals of all career stages, whether they’re looking to start or advance in a career, change direction or take charge of marketing for their own small businesses.
| Time to complete | 18 weeks |
| Live classes | 9 hrs/week |
| Homework & projects | 20+ hrs/week |
| Class time | 3 weekday evenings (3 hrs/class) |
edX Boot Camps does not receive any commissions or payments for referrals or successful loan applications. The lender’s loan approval criteria will apply and you should consider the terms and conditions of any loan carefully. We are not credit advisors. We make no representations about whether you will be given a loan or whether a loan will be suitable for you. We are not responsible for representations made to you by any credit provider.
The Walter Cronkite School of Journalism and Mass Communication is one of the nation’s premier professional journalism and strategic communications programs, and is home to Arizona PBS, the largest media outlet operated by a journalism school in the world.
Our mission is to prepare the next generation of journalists and communications professionals while also taking responsibility for the fundamental news and information needs of the community through an innovative journalistic “teaching hospital.” At Arizona PBS, our Digital Audiences Lab, and other full-immersion professional programs, students get hands-on experience producing news, strategic campaigns and community engagement on critical issues for the state, region and nation. Students are guided by a faculty of master teachers, writers, scholars and practitioners with deep experience and expertise in every aspect of journalism and strategic communications.
Our alumni hold positions around the world as reporters, editors, producers, correspondents, anchors, media managers and public relations specialists at online media outlets, television stations, newspapers, magazines, digital agencies, radio stations, public relations firms and corporate and government public relations departments.
This program is offered through the ASU Walter Cronkite School of Journalism and Mass Communication in partnership with edX.
edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.
This boot camp, offered in partnership with edX, is made available through a unique consortium delivery model to provide skills-based learning to participants across Arizona and beyond. Participants will be taught by a university-approved instructor, while learning alongside learners from other consortium-participating universities and institutions. Upon meeting the completion requirements, participants will be issued a certificate by ASU Learning Enterprise.
It only takes a minute to request information and be put in touch with a member of the admissions team who can answer questions and get your application started.
