Get program info

ASU Digital Marketing Boot Camp

Become a digital
marketing professional
in 18 weeks

To speak with an admissions advisor,
call (855) 754-9938
Learn how to create and execute a successful marketing strategy, including campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, optimization and more.*
Gain real-world experience using popular tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager and WordPress.*
Study part-time, three days a week through our dynamic virtual classroom experience, while maintaining your work schedule.
Benefit from a wide range of career services to position you for success as you work to advance in your current career or seek a new opportunity.
*The material covered in this course is subject to change due to market demand.
Students sitting at table with laptop
What learners receive

  • Learners will explore the digital marketing landscape and develop knowledge of marketing fundamentals like campaign development and user acquisition, while also advancing campaign analysis skills.
  • Learners will get a hands-on learning experience, gaining a wide understanding of the different domains within the marketing industry.
  • Learners will receive career-planning assistance, including:
    • Resume and social media profile support, career content and practice sessions, behavioral interview training, 1:1 career coaching, soft skills training and more.
    • Access to a dedicated profile coach and career director who will work with learners throughout the program and prepare them to be employer competitive.

Students sitting at table with laptop
What learners earn

  • Learners will complete the program with a strong professional portfolio, demonstrating their working knowledge and the skills needed to perform a variety of jobs in the marketing sector.
  • Learners will benefit from Demo Day—a quarterly networking event with local professionals to showcase their final project.
  • Learners will receive continued one-on-one career coaching with their career director after the program for qualified learners.
  • You’ll walk away with a digital badge and accompanying Professional Certificate from ASU Learning Enterprise to verify your hard work and skills learned.

About ASU Walter Cronkite School of Journalism and Mass Communication

The Walter Cronkite School of Journalism and Mass Communication is one of the nation’s premier professional journalism and strategic communications programs, and is home to Arizona PBS, the largest media outlet operated by a journalism school in the world.

Our mission is to prepare the next generation of journalists and communications professionals while also taking responsibility for the fundamental news and information needs of the community through an innovative journalistic “teaching hospital.” At Arizona PBS, our Digital Audiences Lab, and other full-immersion professional programs, students get hands-on experience producing news, strategic campaigns and community engagement on critical issues for the state, region and nation. Students are guided by a faculty of master teachers, writers, scholars and practitioners with deep experience and expertise in every aspect of journalism and strategic communications.

Our alumni hold positions around the world as reporters, editors, producers, correspondents, anchors, media managers and public relations specialists at online media outlets, television stations, newspapers, magazines, digital agencies, radio stations, public relations firms and corporate and government public relations departments.

This program is offered through ASU Walter Cronkite School of Journalism and Mass Communication in collaboration with edX.

About edX
edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.

Frequently asked questions

When does the program start?

  • Class begins 4/24/2023
  • Monday, Wednesday, Thursday 6:30 – 9:30 p.m.

Can I keep working while studying at the ASU Digital Marketing Boot Camp?

  • Yes. The program was designed for working professionals who are seeking to advance their current careers or change paths.

How long does it take to complete the program?

  • The program is part-time. Learners can complete it in five months (18 weeks).

Do you provide career planning support?

  • Yes. We offer all of our learners career support and coaching as well as resume support, interview preparation and experiential learning opportunities.

Do I need to have previous experience in programming or marketing before applying?

  • No programming or marketing experience is required.

What sets your boot camp apart from others I can join in Phoenix or elsewhere?

  • We offer a part-time program that allows working professionals to study digital marketing without leaving their current job.
  • Learners benefit from a robust set of professional development services to prepare them for success as they work to advance or change careers.
  • Our curriculum is built based on the most in-demand technologies needed for the ever-evolving marketing industry.


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upcoming boot camp.

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